
Building got cheaper. Product truth didn't.
AI has reduced the cost of building software by an order of magnitude.
Now the bottleneck is no longer shipping features — it's knowing what to build, what's working, and how to iterate toward value with confidence.
Most teams can generate code and wire models quickly. But once AI behavior reaches production, things get harder:
- prompts spread across services and handlers
- tool logic disappears into application code
- behavior changes without a clear record of why
- failures are difficult to reproduce
- teams can ship endlessly without proving they're converging on the right thing
You end up with AI features in production, but no reliable system for understanding or improving them.
What breaks in production
- prompts embedded as strings across multiple services
- tool execution hidden inside request handlers
- no clear record of what happened in a run
- no safe way to compare behavior across versions
- model and workflow changes that are hard to trace over time


